In this assignment, the focus was on designing a logotype and character illustration to represent the rebranding of POLITIKO, a traditional meat preparations company. The goal was to capture the essence of the company’s heritage while also symbolizing its transition to the next generation. The central character, a young lady, embodies this shift – honoring the brand’s long-standing values and craftsmanship while representing the fresh perspective and new leadership moving forward.
The design centers on a young lady character, representing the heritage and authenticity of the brand, while incorporating grill-themed design elements. The design integrates these elements with a custom curved lettering style to create a cohesive and authentic brand identity.