This project involved designing a large-scale illustration for Chick n Chicken, a vibrant street food shop, intended to serve as a decorative centerpiece within the shop. The goal was to create an engaging visual that not only enhances the shop’s atmosphere but also showcases the vast array of food options available. The illustration needed to capture the lively and energetic spirit of the brand, making it a memorable focal point for customers.
The illustration starts from a chicken character, embodying the shop’s playful and spirited identity. This chicken, acting as the shop’s unofficial mascot, is depicted in the act of energetically announcing the variety of foods offered. The concept creatively visualizes these announcements as waves radiating from the chicken, each wave filled with different food items, symbolizing the abundance and diversity of the menu.
