The design of a logotype for KAPTARA, a jewelry shop located in the old harbor of Chania. The shop’s name, “KAPTARA,” is inspired by an 18th century BC text referring to the island of Crete, reflecting a deep connection to the island’s rich history.
The design is anchored in the visual identity of the shop itself, particularly the striking red door and window, which are well-known features of the shop’s facade. The logotype was crafted to reflect both the historical significance of the name “KAPTARA” and the shop’s modern appeal. By blending traditional influences with modern design principles, the logotype embodies the essence of the shop-a place where heritage meets innovation in jewelry design.
