Phyto.philia is a contemporary plants shop located in Chania that celebrates a deep love for plants, reflected in its name, which combines the Greek words for plant (φυτόν/phyto) and love or passion (φιλία/philia). The goal of the logotype design was to convey this passion through simplicity, elegance, and a connection to the natural world.
The logotype was crafted with custom lettering to create a unique identity for the brand. The design places special emphasis on the letter “P,” first letter of both words “phyto” and “philia” stylized to resemble the Greek letter “φ” (phi). This subtle detail establishes a cultural and conceptual link to the shop’s name and mission.
Black was chosen as the primary color to underscore the logotype’s minimalist and timeless aesthetic, while allowing the lush greenery of the plants to take visual precedence in other branding elements.
