ODODIATRIKI APEIKONISI is a specialized radiology laboratory focusing on dental X-rays. The goal of the visual identity was to create a logotype that clearly represents the dental and radiological nature of the business, while projecting a sense of calm, trust, and professionalism. The design reflects the precision of the laboratory’s work and its commitment to patient care.
The logotype is centered around the depiction of a tooth made from circular waves, symbolizing X-rays and the radiological aspect of the lab’s services. The circular waves create a direct visual link to the process of X-ray imaging, while the shape of the tooth anchors the logo in the dental field. The use of blue color tones reinforces the brand’s commitment to trust, care, and a calming patient experience.