MPEKIARIS is a construction company specializing in electromechanical projects, requiring a visual identity that communicates professionalism, precision, and trust. The project involved the creation of a logotype, stationery prints, and large-format graphics for vehicle wraps, all aimed at reinforcing the company’s reputation and making it instantly recognizable.
The logotype is built around the first letter of the brand’s name, “M”, using parallel lines to represent symmetry and structure – essential qualities in construction projects. The design emphasizes the company’s expertise, precision, and organized approach to its work, while the color palette of dark blue and yellow strikes a balance between seriousness, trust and high visibility.