The logotype for KOULOURIS, a modern and highly specialized car service workshop in Patras, was created to reflect the professionalism, technical expertise, and reliability of the business.
The logotype is centered around the name KOULOURIS, with a creative integration of car service tools to highlight the workshop’s specialty. The design incorporates two spanner heads in the letters “U” of the name, visually linking the logo to the automotive world. The choice of bold lettering ensures a strong, impactful brand presence, while the color palette of yellow and black was selected for its high contrast and association with the automotive industry, ensuring visibility and memorability.
