An ongoing project that involves the creation of the visual identity for FILTREX, a leading filter production company based in Patras, Greece. The aim was to design a logotype and complete visual identity including from stationary prints, company and product’s brochures, website icons to trade shows exhibition kiosks that conveys the company’s expertise, reliability, and leadership in the filtration industry.
The logotype is based on the letter “F,” divided into three diagonal lines to represent the filtering process. This symbol, along with bold and clear typography, establishes FILTREX as a robust and reliable brand. The color palette of light blue and pale gray reinforces the themes of air and liquid purification and industrial neutrality, ensuring the visual identity aligns with the company’s mission of providing high-quality filtration solutions.